<strong>John W. Koeberer</strong>
John W. KoebererPresident and CEO
John Koeberer is Co-Owner, Chairman of the Board and President of The California Parks Company.  The California Parks Company is involved in managing recreational enterprises statewide for public agencies, utility districts and non-profit organizations with emphasis on inland…
…lake marinas, corporate event, wedding and catering venues, restaurants, RV and mobile home parks, campgrounds, gift and grocery retail operations and guest lodges. John has taken an active, leadership interest in both professional and community organizations for the past 30 years. He has served as a Member of the Board of Governors of the California Community College System and as a past Chairman of the California State Chamber of Commerce and a former member of the U.S. Chamber Board of Directors.

He is a past member of the California Travel & Tourism Commission. John is the Founding Chairman of the Lassen National Park Foundation, President of the California Parks Hospitality Association, and a Member of the California State Roundtable on Parks, Recreation and Tourism. He is also a past member of the Board of Directors of the California Lodging Industries Association. John has previously served as Chairman of the Board for both Tehama and Humboldt Banks and is a past member of the Board of Directors of the Fibreboard Corporation.

John has been the recipient of many statewide and local community honors and was the winner of the Norman P. Clark California Tourism Entrepreneur of the Year Award for 2001. He was inducted into the California Tourism Hall of Fame in 1999. John frequently speaks on topics such as tourism, California business and personal development on a statewide basis. John has also written a book entitled “Green-Lighting Your Future” available on Amazon. Most recently, John was inducted into the “California Outdoors Hall of Fame” in 2014.

<strong>Pamela Pitts</strong>
Pamela PittsExecutive Vice President, Secretary of the Board
Mrs. Pamela Koeberer Pitts is the co-owner, Secretary, and Vice President of The California Parks Company. Pam is no longer active in the day to day operations of the business but maintains an equal role in strategy, investments, key people decisions and all major…
…initiatives with John Koeberer. She retains direct responsibility for the company’s charitable and community service activities.

Mrs. Pitts is a co-founder and past President of the Tehama County Education Foundation and has served as a member of many community organizations for the past thirty five years. She has been honored as Businesswoman of the Year for Assembly District #1, Businessperson of the Year for Tehama County, and recognized for outstanding volunteer work by the Tehama County Department of Education. She has been a member of the Lassen Park Foundation since 1981 and is currently Secretary of the National Parks Hospitality Association, a national industry group working to improve visitor services throughout our National Parks. Mrs. Pitts holds a Bachelor’s Degree from the University of California, San Francisco, receiving certification as Registered Nurse and Public Health Nurse. She resides in Lafayette, California.

Our Valuable Team Members

<strong>Kris Koeberer</strong>
Kris KoebererSenior Vice President, Chief Operating Officer
Mr. Kris Koeberer, Vice President for Operations, has been with the company since 1995. During this time, he has successfully managed numerous facilities including Lake Chabot Reservoir in Castro Valley and Angel Island State Park in San Francisco Bay.
Mr.Koeberer was responsible for all aspects of those facilities including catering, ordering, staffing, tours and logistical support. He is currently supervising eight operations in Northern California including all concession operations in Lassen Volcanic National Park and USDA Forest Ser¬vice recreation operations for the Shasta Trinity National Recreation Area at Shasta, Lewiston and Trinity Lakes where he has gained a reputation for cooperation and professionalism with the company’s agency partners. Mr.Koeberer is also Operations Vice President for UPC operations at Lake Camanche (East Bay Municipal Utility District) Big Basin State Park (California State Parks), and Lake Chabot (East Bay Regional Park District). Kris was formerly with ARAMARK Corporation where he applied his human resources experience and food service experience at pro-sports stadiums, major urban convention centers and fine dining facilities, often ordering food and supplies for groups of people ranging in size from 100 to 100,000.Kris holds a Bachelor of Science from California Polytechnic State University, San Luis Obispo in International Rela¬tions and has completed training in Financial Analysis at the Center for Executive Development at the University of California, Berkeley.
<strong>Richard Bayer</strong>
Richard BayerSenior Vice President, Chief Financial Officer
Joining the company as Chief Financial Officer in 2014, Richard Bayer brings over 20 years’ experience in finance and operations in the hospitality and retail industries to The California Parks Company. Bayer has primary day-to-day responsibility for…
…planning, implementing managing and controlling all financial-related activities of the company. In addition, Bayer is responsible for leadership of the human resources strategy and functions for the company, specifically in the areas of hiring and succession planning, professional training and development, organizational and performance management, benefits and compensation, and legal compliance. He is also responsible for directing and overseeing the company’s Information Technology strategic plans, policies, programs, and resources. Bayer spent over a decade with Aramark and was most recently the Director of Financial Planning and Analysis for ARAMARK Parks and Destinations where he was responsible for all financial and capital planning, analysis, and reporting functions for the company’s portfolio of hotels and resorts, conference centers, marinas, tour operations, retail stores, and other attractions. As Corporate Finance Director for Aramark Sports & Entertainment, he led the financial functions for the portfolio of food service and retail operations of 150+ stadiums, arenas, amphitheaters, and convention centers. As Regional Finance Director, he led ARAMARK’s finance and accounting efforts at high-profile events such as the 2004 NFL Super Bowl, 2004 MLB All Star Game, 2004 NCAA Men’s Basketball Final Four, 2005 MLB World Series, 2005 NBA All Star Game, 2005 NBA Finals, and the 2005 Hurricane Katrina Relief Efforts at Reliant Park in Houston. Prior to joining ARAMARK, Bayer held financial leadership roles with Kmart. He also gained experience in the hospitality industry through several operational roles with progressively increased responsibility for Marriott and its largest franchisor Interstate Hotels. Bayer holds a Bachelor of Science degree in Hotel, Restaurant, and Travel Administration from the University of Massachusetts and a Masters of Business Administration from Indiana University.
<strong>Marshall Pike</strong>
Marshall PikeSenior Vice President, Business Development
Mr. Marshall Pike, Vice President for Business Development, has been with The California Parks Company since 1990. In this time he has successfully managed operations and satisfied all aspects of Federal and State agency relations under our contracts and…
…permits.Mr. Pike is the former Chairman of the Convention and Visitors Bureau and is the past President of the Red Bluff-Tehama County Chamber of Commerce, serving through June of 1999. He is the past President of the Board of Directors of the Shasta Cascade Wonderland Association, the regional destination marketing organization for 8 northern California counties. He is a former member of the Board of Directors of the California Travel Industry Association (CALTIA) and currently sits on the Executive Committee of the California Roundtable for Recreation, Parks and Tourism. He has served on the Board of Directors of the National Forest Recreation Association. Mr. Pike leads the implementation of new projects in a start-up capacity most recently at Lake Hemet for the Lake Hemet Municipal Water District and Diamond Valley Marina for the Metropolitan Water District of Southern California in Hemet, California. He also heads the UPC Gate Services project for the company including the installation of automated fee equipment for Santa Clara County Parks and in Death Valley National Park. Lastly, Mr. Pike is the project manager for the statewide implementation of the vessel tracking and inspections program under the Quagga Inspection Services, LLC flag and is the lead for expansion of our proprietary software program QIDTM, a leading tool for managing the response to protecting our waterways from the threat posed by aquatic nuisance species (quagga and zebra mussels). Mr. Pike assists the President in the implementation of all plans, procedures and practices with other operations of The California Parks Company including integration of personnel policies, establishment of green policies and health and safety programs. Mr. Pike is a Certified Senior Director in the YMCA and held executive positions for 12 years prior to joining The California Parks Company. He holds a Bachelor’s Degree from San José State University.
<strong>Mike Han</strong>
Mike HanVice President of Operations - Northern Region
Michael has over two decades of experience managing the operations of multiple marinas and resorts on California’s lakes. He has a background in the design and…
…development of marinas and innovative luxury rental houseboat operations. Over the years has acquired specialized training in marina engineering, environmental protection, hazardous waste management, water quality control, customer service and human resources.

He joined The California Parks Company in 2012 as the Director of Safety & Training. In 2013 he was promoted to the Regional Vice President for the Northern Operations and oversees the operations within Lassen Volcanic National Park, Shata Trinity National Forest and Oregon State Parks. He also provides additional bench strengths for operations, special projects and marina consultation. Additionally, he he is a Senior VP for Business Development and advises on potential acquisitions.

Michael was formerly Chief Operations Officer of Water Resorts Inc. overseeing resorts on California waterways from Shasta to the Delta. He also is a board member of the Shasta Cascade Wonderland Association and the co-founder and past-president of the Shasta Lake Business Owners Association.

<strong>Tim Colvin</strong>
Tim ColvinVice President of Operations - Central Region
Mr. Colvin started his career in the marine and recreation industry in 1978 on Shasta Lake in dock construction. Through hands on training he gained life­long experiences in each…
…department of the marine and recreation business in­cluding senior management. He worked for a number of years on Lake Shasta, Trinity Lake, Lake Don Pedro, Lake Mead, Lake Mohave, and in the California Delta. Mr.Colvin Joined the California Parks Company in March of 2013 and has over 35 years of experience in the marina and recreation industry.

Prior to joining The California Parks Company, Mr.Colvin worked for Forever Resorts overseeing up to 13 operations as a Regional Vice President. Mr.Col­vin has been responsible for resort operations in California, Nevada and Ari­zona. These operations were located in National Parks, Bureau of Reclamation lands, USDA Forest Service lands, California State Park lands, and by the City and County of San Francisco. The California marinas he oversaw were the first to achieve California Clean Marina ratings and special membership recogni­tion from the U.S.EPA National Environmental Performance Track for demonstrating environmental excellence.

Tim is a Certified Marina Manager #131, a Haz Mat Incident Commander, and First Responder. He holds many other certifications including Level 1 Structural Fire Fighting (NFPA 1001), Certified Open Water Diver, by the National Association of Underwater Instructors, level one and level two Zebra/Quagga Mussel Inspector and Train­ing Instructor and is a certified Boating Safety Instructor by the National Safe Boating Council. Mr.Colvin is a past Vice President of the Marina Recreation Association as well as a past board member of the Shasta Cascade Wonder­land Association.

<strong>Richard W. Jones</strong>
Richard W. JonesVice President of Operations - Southern Region
Richard brings with him over three decades of in-depth experience in F&B, sales and marketing, property management, and corporate planning and finance in some of the world’s…
…most recognizable names in hotel operations. He has managed destination resorts, world-class hotels, master-planned golf courses, and several residential communities spanning Hawaii, Nevada, Arizona, and South Carolina. His passion for the hotel and resort industry is undeniable, having held various key leadership roles throughout his extensive career.

Previously, Richard was the Regional General Manager for Xanterra Parks & Resorts, where he managed several resort locations within Death Valley National Park. He was the Vice President for Resort Operations at Lake Las Vegas Resort in Henderson, Nevada, overseeing resort operations for brands such as the Hyatt Regency, Ritz Carlton, Jack Nicklaus and Tom Weiskopf golf courses.

Prior to that, he was the Vice-President General Manager of Wild Dunes Resort in Isle of Palms, South Carolina, where his efforts were recognized with the Mobil 4 Star Award and the AAA 4 Diamond Award.

In the 90s, he was VP General Manager for Sunriver Resorts in Oregon, successfully leading the resort’s repositioning as an upper tier attraction, accomplished through extensive capital investment and a 50 million dollar upgraded master plan.

His earlier management stints include Destination Resorts, a vacation rental operation known as Wailea Villas, a privately-owned oceanfront property in Maui, Hawaii and John Gardiner’s Tennis Ranch in Scottsdale, Arizona, where he had the privilege of working alongside Captains of American industry, political leaders and, celebrities. He also worked at another John Gardiner property, the upscale Enchantment Resort, in Sedona, Arizona.

His passion for the industry is remarkable, developed over years of dedicated service and commitment. Prior to his long-standing career in formal hotel and resort operations, Richard developed and operated his own restaurant and bar in Spring Hill, Florida.

<strong>Dina Del Dotto</strong>
Dina Del DottoDirector of Accounting
Joining the company as the Director of Accounting in 2015, Dina Del Dotto brings over 19 years of corporate and public accounting experience to…
…The California Parks Company. Ms. Del Dotto has primary day-to-day responsibility for all accounting related activities of the company. She has spent 15 years in the renewable energy industry and was most recently the Western Region Finance and Analysis Manager for Wheelabrator Technologies, a Waste Management Company (WM).

As the Regional F&A Manager, she was responsible for the day-to-day financial operations of WM’s power plants located on the west coast. In addition, Ms. Del Dotto was responsible for all regulatory reporting, budgeting, forecasting and capital planning for her region.

Prior to joining WM, Ms. Del Dotto was the Business Manager for Covanta Energy’s 6 California Biomass plants. Ms. Del Dotto has had many outside affiliations during her tenure in the energy industry. She was the Company Representative at the California Energy Commission (CEC) and the California Biomass Energy Alliance (CBEA) for 15 and 10 years, respectively. She was Treasurer for the CBEA and an Industry Representative for the Annual Biomass Day at the State Capitol for 4 years. Ms. Del Dotto started her career at DH Scott & Company, where she worked in the Tax and Audit departments. Ms. Del Dotto holds a Bachelor of Science degree in Business Administration from California State University, Chico.

<strong>Kelly Lam</strong>
Kelly LamDirector of Marketing & On-line Development
For the past 14+ years, Kelly has served as a direct marketing specialist responsible for developing strategic marketing plans for recreational companies in the western…
…United States. Kelly has particular expertise in copywriting, increasing tradeshow attendance, overseeing direct mail and email campaigns, and employing social media (Facebook, LinkedIn, Google+, Instagram, YouTube, Twitter, Yelp, etc.) and websites to engage target audiences. He has personally created over a hundred websites with many of them reaching the number one spot in Google organic search with zero pay-per-click costs.

Kelly prides himself on the ability to uncover hidden assets and underutilized opportunities. He also uses in-depth knowledge of human behavioral patterns to create irresistible offers. Previously, he handled the marketing for the largest recreational marine insurance company in the west with revenues totaling $45 million a year as well as developing membership for four recreational safety organizations. He has a Bachelors of Science Degree from the University of the Pacific, a practitioner of the 80/20 rule and is always learning something new. He oversees a team of six marketing and sales professionals which provide support to 24 operations.

<strong>Hollie R. Potts</strong>
Hollie R. PottsDirector of Social Media & On-line Reputation Management
Joining the company in 1998, Hollie R. Potts brings a unique blend of hospitality marketing and operations management to The California Parks Company. Serving in …
…the dual role of Director of Social Media and Online Reputation Management, as well as the Regional Marketing Coordinator for the company’s San Francisco Bay area, Ms. Potts has day to day responsibilities for the development and execution of strategic social media and digital initiatives, monitoring and analysis of social media trends and their impact on the company brand, and tracking and driving the company’s online reputation.

Ms. Potts began her career with The California Parks Company leading over 200 events annually at its premier special events facility, Castle Rock Park in Walnut Creek, CA. Promoted to the corporate headquarters, Ms. Potts led the Reservations Sales Department building the client database to over 13K, developing the marketing plan, leading onsite customer presentations, writing proposals, and negotiating customer event agreements. Helping to build the mobile catering division and grow the on and off site catering and special events business to over 600 functions per year, Ms. Potts continued to progress in the company. Ms. Potts was promoted to Director of Sales & Marketing where she created and executed the strategic marketing and communications plan.

Leading a team of digital media experts, web developers, graphic designers, and location based sales and marketing professionals, Ms. Potts is known for her integrated marketing and brand building initiatives utilizing digital, print, broadcast, and direct mail. She drives consumer satisfaction by analyzing customer desires and needs while actively managing the online reputation of the company’s diverse operations.

A native of the Bay Area, Ms. Potts holds a Bachelors of Arts degree in psychology from San Francisco State University.

<strong>Joanne Tan</strong>
Joanne TanDirector of Sales
Joanne joined the company in 2016 with over a decade experience in event planning and sales. She began her career in hospitality marketing in 2007 at the Hotel Whitcomb in San Francisco,…
…thereafter expanding into catering, event sales and marketing communications positions at The Fairmont, Kuleto’s and Villa Florence, and Roy’s where she held weddings and events for 20 to 3,000+ guests. Ms. Tan’s background in hospitality is as unique and diverse as her talents. She started as a project manager and launched a historic gallery featuring the “Forbidden City” of San Francisco and the Fillmore Jazz story in partnership with SF Public Library. At the age of 23, she earned her first Director of Marketing position and made an appearance in a short film “Making a Better Market Street in SF” and a full segment at KRON 4’s Best of the Bay. Her vision and strong commitment to San Francisco has achieved a close partnership with the City and community agencies in beautification and improvement of Market Street. She received awards and recognition from San Francisco’s Hotel Council, Mayor’s Office, and leadership awards from her previous hotels.

With her role as Director of Sales, she is responsible for direct event sales development for Silver Falls State Park, Angel Island State Park, Ranch at Little Hills, Lake Hemet, Lake Gregory, Lake Chabot, and other TCPC locations. Her departments’ focus is increasing sales revenue, encouraging companies to enjoy the great outdoors, and helping others appreciate the beauty in our parks.

Ms. Tan holds a Bachelor of Arts degree in Organizational Communications from De La Salle University in Manila. She is extremely passionate about encouraging women to be active in the community and to maximize their potential whether it be at work or with their own business. A loyal green archer since birth, she diligently instills the La Sallian values to her beautiful son, Liam.


<strong>Ray Lucas</strong>
Ray LucasDirector of Information Technology
Ray Lucas brings nearly 30 years of technology, systems implementation, and sales experience to the California Parks Company. Joining the company in 2017, Ray has the responsibility…
.. of ensuring secure and efficient IT related operations at all of our guest locations and for our supporting staff.

Prior to The California Parks Company, he was the Director of Business Development & Strategic Engineering at VenTek, in which he combined his expertise in marketing and technology to drive business growth with particular focus on opportunities for technological support within the automated payment industry, as-well-as working with clients to develop engineering specifications for new projects. He was responsible for developing short and long-range goals for new systems development, specializing in pay station applications and their appropriate implementation to meet the unique revenue collection needs of customers throughout the country.

Ray also served as the company’s Director of Client Services, the primary contact for all clients in every channel while successfully managing a growing client base. While this role allowed for constant human interaction, he also took the opportunity to delve deeper into tech development. Harnessing his background and interest in the field, he managed the production of new payment systems, the installation scheduling of pay stations, onsite support configurations and final testing. He similarly succeeded in rolling out core training programs, instituting procedures for technical support staff, managing conflict and providing viable solutions.

Prior to joining VenTek, Ray spent many years developing national sales and marketing campaigns for RJR Nabisco and Washington Mutual, and managed corporate renovation projects for CB Richard Ellis in Southern California.

Ray is an expert in fee collection technology and is similarly proficient in other payment applications. An experienced technical writer, trainer, installer and stage presenter; he is a man of many talents who combines his love for new ideas with solid tech skills and a knack for spotting opportunities. Ray loves spending time in the outdoors with his family, and is an avid marathon runner.

<strong>Kenny Walker</strong>
Kenny WalkerDirector of Human Resources
Joining the company in 2016,  Kenny Walker is our Director of Human Resources.  Kenny’s career has been both with large multi-national organizations as well as smaller local…
…companies, mostly in the transportation and logistics industries. His career started in Operations with UPS before transitioning into Human Resources.  Kenny joins The California Parks Company with more than 20 years of progressive experience in talent acquisition, employee relations, and people operations.

His specialties include full-service human resources department management, conflict resolution, compensation and benefits analysis, training and development, diversity and inclusion, engagement, retention, and compliance.

His career led him to live in various parts of the country, but he moved back to the Bay area a decade ago where he grew up to be closer to his extended family. He lives with his family in Vacaville. When Kenny’s not working, he enjoys spending time with his family, traveling the West Coast, and reading a good book, attending church or going to Indy Car races.

<strong>John Poimiroo</strong>
John PoimirooMarketing Communications
Mr. John Poimiroo is a senior marketing consultant to The California Parks Company. He is expert in marketing communications and assists with corporate strategic planning brand development, public relations and…
… destination marketing. Among his assignments, he serves as game director to Capture California, an outdoor social media game conceived and conducted by TCPC.

Mr. Poimiroo began his career in travel and tourism marketing communications at Eldora Ski Area in Colorado, then continued in various marketing and PR positions at Squaw Valley USA, Marriott’s Great America, Hoefer-Amidei PR (San Francisco), Ketchum PR (San Francisco and Houston), Roaring Camp Railroads and the Yosemite Park and Curry Co.

His first assignment at Yosemite National Park was to coordinate press details for the visit of Queen Elizabeth II to The Ahwahnee hotel. He later conceived the long-running Yosemite Chefs’ Holidays and was a member of Yosemite teams that won two Take Pride in California and two Take Pride in America environmental awards. In 1992, John was appointed by California Governor Pete Wilson to serve as state tourism director. He was later made Deputy Secretary for Tourism of the California Trade and Commerce Agency.

John earned a B.A. degree in Public Relations from San José State University and an M.A. degree in Journalism from the University of Colorado, Boulder. He is a member of the Society of American Travel Writers, Bay Area Travel Writers, Outdoor Writers Association of California, California Park and Recreation Society and California Travel Industry Association. He helped found the California Roundtable on Recreation, Parks and Tourism, and serves, on the Lassen Park Foundation board. In 1996, he retired as a United States Navy Captain (O-6) after 30 years active and reserve service. John’s passions include racing sailboats and his family.